عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0470936274
9780470936276
dltt
Social media metrics secrets :
[Book]
do what you never thought possible with social media metrics /
John Lovett
Indianapolis :
Wiley Publishing,
c2011
xx, 364 p. :
ill. ;
24 cm
Includes index
Addressing the Social Data Dilemma -- Going Pro with Social Media -- Riding the Social Data Wave: Churning Data into Information -- Activating Your Socially Connected Business -- Managing Social Media with Analytics -- Embracing Social Analytics -- Using the Social Analytics Framework -- Deploying a Process of Continuous Optimization -- Finding the Big Social Media Payoff -- Tracking the Elusive ROI in Social Media -- Taking the Corporate Plunge -- Planning for a Socially Networked Future
0
Internet marketing
Online social networks
Online social networks, Case studies
Social media.-- Economic aspects
Lovett, John N
20120305095440.0
مطالعه متن کتاب [Book]
Y
