@BOOK{ Book!D - 105145097, AUTHOR = "/ Glen L. Urban, Steven H. Star", TITLE = "Advanced marketing strategy : phenomena, analysis, and decisions", LIBRARY= "کتابخانه دانشگاه امام صادق علیه السلام", SUBJECT = "Marketing - Management,Strategic planning", URL = "/book/105145097/Advanced-marketing-strategy-phenomena-analysis/"}