عنوان

The Public Relations Handboo

شابک

9780203600740

کد کشور

IR

شماره

ebook6147

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

کشور محل نشر

IR

عنوان اصلي

The Public Relations Handboo

نام عام مواد

[Electronic Resource]

نام نخستين پديدآور

/ [electronic resource

وضعيت ويراست

2nd ed.,Revised

محل نشرو پخش و غیره

New York

نام ناشر، پخش کننده و غيره

: Routledge

تاریخ نشرو بخش و غیره

, July 2004Boulder : NetLibrary, Incorporated [Distributor].

متن يادداشت

e

متن يادداشت

Annotation"The public Relations Handbook is a introduction to the theories and practices of the public reactions industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession." "The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organisations including Voice of the Listener and Viewer, Marks & Spencer, the Metropolitan Police, the Prince's Trust, Shell and Centrica."--BOOK JACKET.

عنوان گونه گون

Taylor & Francis eBooks - CRKN

شماره

شماره رده

مستند نام اشخاص تاييد نشده

Theaker, Aliso, Autho

کشور

ایران

شماره بازیابی

659.2

تاريخ و ساعت مذاکره و دسترسي

0203600746.pdf

نوع فرمت الکترونيکي

0

وضعیت فهرست نویسی

old catalog

فرمت انتشار

e

نوع ماده

BL

پیشوند ISBD اعمال شده است

1

سطح دسترسي

a

تكميل شده

Y