عنوان

Marketing library and information services: international perspectives

ويژگيها

(hardback)

ويژگيها

(hardback)

شابک

3-598-11753-1

شابک

9783598117534

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

Marketing library and information services: international perspectives

نام عام مواد

[book]

نام نخستين پديدآور

edited on behalf of IFLA by Dinesh K. Gupta, Christie Koontz and Angels Massisimo and Rejean Savard.

محل نشرو پخش و غیره

München (Munich), Germany

نام ناشر، پخش کننده و غيره

K. G. Saur

تاریخ نشرو بخش و غیره

2006

نام خاص و کميت اثر

xv, 419 p.

ساير جزييات

figures, Tables

ابعاد

24 cm.

متن يادداشت

Includes bibliographical references (at the end of each chapter).

متن يادداشت

Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernández Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blázquez and J. C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France).

بدون عنوان

0

عنصر شناسه ای

Libraries

عنصر شناسه ای

Information services

تقسیم فرعی موضوعی

Marketing.

تقسیم فرعی موضوعی

Marketing.

ويراست

شماره رده

نشانه اثر

عنصر شناسه اي

Gupta, Dinesh K.,

عنصر شناسه اي

Koontz, Christie.,

عنصر شناسه اي

Massisimo, Angels,

کشور

ایران

سازمان

University of Tehran. Central Library and Documentation Center

تاريخ عمليات

20200711152949.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

فرمت انتشار

p

نوع ماده

BL

کد کاربرگه

283412

پیشوند ISBD اعمال شده است

1

تكميل شده

Y