عنوان

Principles of marketing

عنوان اصلي

Principles of marketing

محل نشرو پخش و غیره

Upper Saddle River, NJ

نام ناشر، پخش کننده و غيره

Pearson Prentice Hall

تاریخ نشرو بخش و غیره

c2006

نام خاص و کميت اثر

1 v. )various pagings( : ill. )some col.(

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Philip Kotler, Gary Armstrong

متن يادداشت

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics

عنصر شناسه ای

، Marketing

شماره رده

عنصر شناسه اي

Kotler, Philip

کد نقش

AU

عنصر شناسه اي

AU Armstrong, Gary M.

عنصر شناسه اي

TI