عنوان

Divine Violence:

شماره

LA126189

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

Divine Violence:

نام عام مواد

[Article]

ساير اطلاعات عنواني

The Ethics and Aesthetics of the Goddess-woman in the Abused Goddess Ad Campaign

نام نخستين پديدآور

Nkoyo Edoho-Eket

محل نشرو پخش و غیره

Leiden

نام ناشر، پخش کننده و غيره

Brill

متن يادداشت

In the fall of 2013, an ad campaign from the Mumbai-based agency Taproot exploded in popularity on social media and was featured on a variety of news sites, particularly in and the United States. The campaign, known as the Abused Goddess ads, depicted an iteration of the Goddess most accurately characterized as a Goddess-woman, a divine-human hybrid figure possessing both the divine power of shakti and the vulnerability of human women. Stylized in the "canonical" images of the Goddesses Lakshmi, Saraswati, and Durga, the Goddess-women were shown as bruised victims of domestic violence. The Abused Goddess ads precipitated and codified the contemporary depictions of the Goddess-woman whose later iterations appear in the work of numerous digital artists. In particular, the ads exemplify an aesthetic that harnesses the power of shame and the mingling of gazes to further a secular-humanist ethic at the expense of devotional experience. In the fall of 2013, an ad campaign from the Mumbai-based agency Taproot exploded in popularity on social media and was featured on a variety of news sites, particularly in India and the United States. The campaign, known as the Abused Goddess ads, depicted an iteration of the Goddess most accurately characterized as a Goddess-woman, a divine-human hybrid figure possessing both the divine power of shakti and the vulnerability of human women. Stylized in the "canonical" images of the Goddesses Lakshmi, Saraswati, and Durga, the Goddess-women were shown as bruised victims of domestic violence. The Abused Goddess ads precipitated and codified the contemporary depictions of the Goddess-woman whose later iterations appear in the work of numerous digital artists. In particular, the ads exemplify an aesthetic that harnesses the power of shame and the mingling of gazes to further a secular-humanist ethic at the expense of devotional experience.

تاريخ نشر

2019

توصيف ظاهري

340-360

عنوان

Journal of Religion, Media and Digital Culture

شماره جلد

8/3

شماره استاندارد بين المللي پياييندها

2165-9214

اصطلاح موضوعی

"

اصطلاح موضوعی

Hinduism

اصطلاح موضوعی

Religion & Society

اصطلاح موضوعی

Religious Studies

اصطلاح موضوعی

Social Sciences

اصطلاح موضوعی

Sociology of Religion

مستند نام اشخاص تاييد نشده

Nkoyo Edoho-Eket

شماره بازیابی

10.1163/21659214-00803003

نام الکترونيکي

فرمت انتشار

p

نوع ماده

[Article]

کد کاربرگه

275578

سطح دسترسي

a

تكميل شده

Y