Aesthetic Labeling and Scale Shifting in Cultural Production and Circulation
نام عام مواد
[Article]
نام نخستين پديدآور
Álvaro Santana-Acuña
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Leiden
نام ناشر، پخش کننده و غيره
Brill
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Scholarship on production of cultural goods highlights translation of literary works as a key mechanism of cultural circulation. This article rethinks circulation beyond translation. It argues that changes in aesthetic labels applied to cultural goods can prompt a scale shifting that favors the diffusion of these goods beyond their vernacular space of circulation. This article studies the transnational success of the label literatura latinoamericana, which from the 1960s onward gained acceptance in Spanish, English, French, and other languages as the label that best captured the region's literary uniqueness. This change in aesthetic labeling made it possible for literatura latinoamericana to enter world literature and for literary works such as One Hundred Years of Solitude to circulate at an unprecedented scale, as international bestsellers and classics. The article finds that aesthetic labeling - a "cultural kind" in the arts - is a far-reaching and understudied mechanism in cultural production and circulation. Scholarship on production of cultural goods highlights translation of literary works as a key mechanism of cultural circulation. This article rethinks circulation beyond translation. It argues that changes in aesthetic labels applied to cultural goods can prompt a scale shifting that favors the diffusion of these goods beyond their vernacular space of circulation. This article studies the transnational success of the label literatura latinoamericana, which from the 1960s onward gained acceptance in Spanish, English, French, and other languages as the label that best captured the region's literary uniqueness. This change in aesthetic labeling made it possible for literatura latinoamericana to enter world literature and for literary works such as One Hundred Years of Solitude to circulate at an unprecedented scale, as international bestsellers and classics. The article finds that aesthetic labeling - a "cultural kind" in the arts - is a far-reaching and understudied mechanism in cultural production and circulation.
مجموعه
تاريخ نشر
2020
توصيف ظاهري
545-567
عنوان
Journal of World Literature
شماره جلد
5/4
شماره استاندارد بين المللي پياييندها
2405-6480
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
aesthetic labeling
اصطلاح موضوعی
cultural production and circulation
اصطلاح موضوعی
Latin America
اصطلاح موضوعی
literature
اصطلاح موضوعی
scale shifting
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )