عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
شماره
TL54747
زبان اثر
زبان متن نوشتاري يا گفتاري و مانند آن
انگلیسی
عنوان و نام پديدآور
عنوان اصلي
Sosyal Ağlarin Kurum İmajina Etki̇si̇ Üzeri̇ne Bi̇r Anali̇z: Türki̇ye Örneği̇
نام عام مواد
[Thesis]
نام نخستين پديدآور
Fakıoğlu, Mehmet Tarık
نام ساير پديدآوران
Ergun, Hande Sinem
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
Marmara Universitesi (Turkey)
تاریخ نشرو بخش و غیره
2019
يادداشت کلی
متن يادداشت
102 p.
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Master's
کسي که مدرک را اعطا کرده
Marmara Universitesi (Turkey)
امتياز متن
2019
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Social networks are among the most common channels of communication that corporations use. Thanks to social networks; businesses can simply, continuously and economically create their own corporate profiles and initiate online customer service, product/service information and special offerings. With corporate social media activities, the boundaries between corporations and its stakeholders (including its customers) diminish and interaction becomes real-time. In today's competitive environment, corporations are aware that creating a positive corporate image is key in establishing long-term relationships between the corporation and its surroundings. A strong corporate image will add emotional value to the corporation; make them distinguishable and believable, which in turn will enable the corporation to get ahead of its competitors. To identify the impact of social networking activities on corporate image, the dimensions of the two constructs were defined. Utilizing a questionnaire, the perceived importance levels of social networking activities were investigated and the perceptions of the image of corporations actively using social networks were measured. The findings of the research showed that corporations should actively use social networks in order to positively influence their corporate images. To enhance their corporate images and be regarded as industry leading innovative corporations, it is imperative that corporations actively interact with users and provide all the information a user might need in their social networking activities.
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Business administration
اصطلاح موضوعی
Management
اصطلاح موضوعی
Mass communications
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Fakıoğlu, Mehmet Tarık
نام شخص - ( مسئولیت معنوی درجه دوم )
مستند نام اشخاص تاييد نشده
Ergun, Hande Sinem
شناسه افزوده (تنالگان)
مستند نام تنالگان تاييد نشده
Marmara Universitesi (Turkey)
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب وضعیت انتشار
فرمت انتشار
p
اطلاعات رکورد کتابشناسی
نوع ماده
[Thesis]
کد کاربرگه
276903
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
