This dissertation studies empirically and theoretically how firms should and do respond to biased consumers. Specifically, I study the magnitude and implications of left-digit bias, the tendency of people to overweight left-most digits, on firms pricing behavior and profits. In the first chapter, I ask why do so many prices end with 99 cents? Firms arguably price at 99-ending prices because of left-digit bias, the tendency of consumers to perceive a
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Behavioral sciences
اصطلاح موضوعی
Economic theory
اصطلاح موضوعی
Economics
اصطلاح موضوعی
Marketing
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )