عنوان

Media rules! :

شابک

0470108886

شابک

0470225823

شابک

9780470108888

شابک

9780470225820

شماره

b801649

عنوان اصلي

Media rules! :

نام عام مواد

[Book]

ساير اطلاعات عنواني

mastering today's technology to connect with and keep your audience /

نام نخستين پديدآور

Brian Reich, Dan Solomon.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

J. Wiley & Sons,

تاریخ نشرو بخش و غیره

©2008.

نام خاص و کميت اثر

xxii, 230 pages ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 217-219) and index.

متن يادداشت

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

بدون عنوان

0

متن يادداشت

When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules! will help business leaders and entrepreneurs obtain the core skills needed to better understand this dynamic world. Written in an engaging and accessible style, this book will provide in-depth insights into the realities of marketing using innovative media technologies and strategies. It will also show readers how to create a new game plan that takes these new media opportunities into consideration, and present real ways to implement the ideas outlined within these pages-by including interviews with business innovators who are using new techniques to successfully overcome a variety of modern business challenges. -- Publisher description.

موضوع مستند نشده

Communication and technology.

موضوع مستند نشده

Globalization.

موضوع مستند نشده

Mass media.

موضوع مستند نشده

Communication and technology.

موضوع مستند نشده

Globalization.

موضوع مستند نشده

Mass media.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Reich, Brian,1977-

مستند نام اشخاص تاييد نشده

Solomon, Dan,1959-

تاريخ عمليات

20201207141426.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y