عنوان

Non-discursive rhetoric :

شابک

0791477215

شابک

1441603670

شابک

9780791477212

شابک

9781441603678

شابک اشتباه

0791476758

شابک اشتباه

0791476766

شابک اشتباه

9780791476758

شابک اشتباه

9780791476765

شابک اشتباه

9780791477212

شماره

b800844

عنوان اصلي

Non-discursive rhetoric :

نام عام مواد

[Book]

ساير اطلاعات عنواني

image and affect in multimodal composition /

نام نخستين پديدآور

Joddy Murray.

محل نشرو پخش و غیره

Albany :

نام ناشر، پخش کننده و غيره

SUNY Press,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

1 online resource (ix, 232 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 211-221) and index.

متن يادداشت

Connections to Langer ; Connections to neuroscience ; Connections to multimodal texts -- Non-discursive symbolization. Langerian symbolization ; Language as both discursive and non-discursive ; Language as both individual and social ; Language failure and ambiguity as important to writing ; Language is closely tied to image and consciousness ; Non-discursive symbolization, the ineffable, and invention -- Non-discursive symbolization, image, & new media. Visual literacy and pedagogy ; Technical communications and digital literacy ; Cultural studies and the image ; Image as non-discursive symbolization -- Affect & image : neuroscience & symbolization. Affective domain in composition and rhetoric ; Body/mind and logical/emotional : overcoming false dichotomies ; Neuroscience, image, and affect ; Neuroscience, consciousness and symbolization ; Theories of will ; The role of consciousness and will in the non-discursive -- Non-discursive textual production and multimedia. Writing theory/invention theory ; Non-discursive theory of writing ; A non-discursive to discursive composing model ; Image consumption, production, & distribution -- Composing multimodality. The rhetorical image ; Values of multimodality ; Cinematic rhetoric ; Assessing multimodality.

بدون عنوان

0

متن يادداشت

"Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning." "In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Jacket.

عنوان

Non-discursive rhetoric.

شماره استاندارد بين المللي کتاب و موسيقي

0791476758

موضوع مستند نشده

Communication.

موضوع مستند نشده

Rhetoric.

موضوع مستند نشده

Communication.

موضوع مستند نشده

Gestaltung

موضوع مستند نشده

LANGUAGE ARTS & DISCIPLINES-- Composition & Creative Writing.

موضوع مستند نشده

LANGUAGE ARTS & DISCIPLINES-- Rhetoric.

موضوع مستند نشده

Multimedia

موضوع مستند نشده

REFERENCE-- Writing Skills.

موضوع مستند نشده

Rhetoric.

موضوع مستند نشده

Unterricht

موضوع مستند نشده

LAN-- 005000

موضوع مستند نشده

LAN-- 015000

موضوع مستند نشده

REF-- 026000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Murray, Joddy,1968-

تاريخ عمليات

20201207131146.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y