a practical analysis of performance, efficiency and marketing objectives /
نام نخستين پديدآور
John Hibbs.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
London :
نام ناشر، پخش کننده و غيره
Kogan Page,
تاریخ نشرو بخش و غیره
2003.
مشخصات ظاهری
نام خاص و کميت اثر
xvi, 240 pages :
ساير جزييات
illustrations ;
ابعاد
24 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 229-234) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
The economic issues -- Economics is about human behaviour in circumstances of scarcity -- Risk, production and the entrepreneur -- Consumer costs and elasticities -- Producers' costs -- The importance of costing -- Traffic costing is fundamental for success -- Would we be better off without it? -- How to understand costs and make cost savings -- The costs we do not meet -- Loss-making services -- The importance of pricing -- Pricing is more of an art than a science -- The economic consequences of subsidy -- Price control and the market -- Allocative efficiency -- What we seek to achieve -- What prevents progress -- The consequences of regulation -- Public ownership and franchise as regulation -- People in business -- A silly idea -- Is there something special about transport? -- Consumer effectiveness -- Satisfying effective demand -- The importance of the entrepreneur -- Regulatory failure and the economics of public choice -- Forecasting demand -- Externalities and the environment -- Costs and benefits, profit and loss -- The problem of track costs -- Transport and the scarcity of land -- Transport and public policy -- The state of public knowledge -- Government and politics -- The neglected factor -- Applying the template -- General problems of the infrastructure -- The template -- Track, terminals and signalling -- Track costs and pricing -- Efficiency, effectiveness and externalities -- Road-use pricing -- Pay as you go -- Freight transport and distribution -- Business logistics -- Background and organization -- Costing and pricing -- Allocative efficiency -- Consumer effectiveness -- Externalities and the environment -- Public attitudes and public policy -- Competition in the market -- Road passenger transport, including the private car -- The market for movement -- Background and organization -- Costing and pricing -- Allocative efficiency -- Consumer effectiveness -- Externalities and the environment -- Two special cases -- The railway problem -- Utility or public good -- Background and organization -- Costing and pricing -- Railways and the use of land -- Allocative efficiency and consumer effectiveness -- Externalities and the environment -- Transport and tourism -- Background and organization -- Costs and prices -- Allocation and effectiveness -- Externalities and the environment -- The meaning of marketing -- Efficiency, effectiveness and the marketing mix -- Marketing management -- Distinctive characteristics of services -- Demand and the product -- Obstacles to marketing -- Practical marketing -- Marketing management in the transport business -- Efficiency, effectiveness and the seven Ps -- Marketing and economics -- The seven Ps in the marketing mix -- Economics and the marketing mix -- Marketing in freight transport and distribution -- Commercial structure -- Barriers and opportunities for marketing management -- Marketing in commercial road passenger transport -- Commercial structure -- Barriers and opportunities for marketing management -- The seven Ps in bus and coach operation -- The pursuit of good marketing -- Marketing in railway transport -- Commercial structure -- The seven Ps and the railway -- Conclusion: no attainable end-state -- Where we come from -- Ignorance and uncertainty -- No ideal end-state -- The elastic band.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
A systematic study of the performance of the various modes of inland transport in the UK. Designed as a handbook for students of transport economics, it returns to the first principles of economics. John Hibbs aims to write about conceptual economics in a way that is accessible to non-specialists.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Transport economics & policy.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Transportation and state-- Great Britain.
موضوع مستند نشده
Transportation-- Great Britain.
موضوع مستند نشده
Transport-- Aspect économique-- Grande-Bretagne.
موضوع مستند نشده
Transport-- Politique gouvernementale-- Grande-Bretagne.
موضوع مستند نشده
Transportation and state.
موضوع مستند نشده
Transportation.
موضوع مستند نشده
Transportes (aspectos econômicos)
موضوع مستند نشده
Vervoersbeleid.
موضوع مستند نشده
Vervoerseconomie.
نام جغرافیایی به منزله موضوع
موضوع مستند نشده
Great Britain.
بدون عنوان
7
رده بندی ديویی
شماره
388
.
0941
ويراست
21
رده بندی کنگره
شماره رده
HE243
نشانه اثر
.
H499
2003
سایر رده بندی ها
شماره رده
83
.
72
شماره رده
83
.
72
.
کد سيستم
bcl
کد سيستم
bcl
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )