عنوان

The user is always right :

شابک

0321434536

شابک

9780321434531

شماره

b792434

عنوان اصلي

The user is always right :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a practical guide to creating and using personas for the Web /

نام نخستين پديدآور

[Steve Mulder with Ziv Yaar].

محل نشرو پخش و غیره

Berkeley, CA :

نام ناشر، پخش کننده و غيره

New Riders,

تاریخ نشرو بخش و غیره

©2007.

نام خاص و کميت اثر

xvii, 293 pages :

ساير جزييات

illustrations (some color) ;

ابعاد

23 cm.

عنوان فروست

Voices that matter

متن يادداشت

Authors from cover.

متن يادداشت

Includes index.

متن يادداشت

Putting the using back in user-centered design -- Meet the personas -- Approaches to creating personas -- Conducting qualitative user research -- Conducting quantitative user -- Generating persona segmentation -- Making personas real -- Keeping personas alive -- Directing business strategy -- Scoping Features and Functionality -- Guiding structure, content, and design -- Measuring success.

بدون عنوان

0

متن يادداشت

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

موضوع مستند نشده

Electronic commerce-- Customer services.

موضوع مستند نشده

Internet marketing-- Planning.

موضوع مستند نشده

Internet users.

موضوع مستند نشده

Web sites-- Design.

موضوع مستند نشده

Electronic commerce-- Customer services.

موضوع مستند نشده

Internet marketing-- Planning.

موضوع مستند نشده

Internet users.

موضوع مستند نشده

Internetanvändare.

موضوع مستند نشده

Konsumentforskning.

موضوع مستند نشده

Marknadsföring via Internet.

موضوع مستند نشده

Web sites-- Design.

موضوع مستند نشده

Webbdesign.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Mulder, Steve,1968-

مستند نام اشخاص تاييد نشده

Yaar, Ziv.

تاريخ عمليات

20201207054202.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y