عنوان

The next evolution of marketing :

شابک

0071625364

شابک

9780071625364

شماره

b791610

عنوان اصلي

The next evolution of marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

connect with your customers by marketing with meaning /

نام نخستين پديدآور

Bob Gilbreath.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill,

تاریخ نشرو بخش و غیره

©2010.

نام خاص و کميت اثر

x, 288 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Gilbreath describes success stories, including: Samsung's laptop and cell phone charging stations, now found in more than 50 airports throughout the United States; Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times; and Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year. This comprehensive model uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs.--From publisher description.

منبع سفارش / آدرس اشتراک

McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Innovationsmanagement

موضوع مستند نشده

Kundenorientierung

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marketing.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Gilbreath, Bob.

تاريخ عمليات

20201207045415.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y