عنوان

The complete guide to book publicity /

شابک

158115349X

شابک

9781581153491

شماره

b787459

عنوان اصلي

The complete guide to book publicity /

نام عام مواد

[Book]

نام نخستين پديدآور

by Jodee Blanco.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Allworth Communications,

تاریخ نشرو بخش و غیره

2004.

نام خاص و کميت اثر

xi, 291 pages ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Preface -- Acknowledgments -- What are publicity, promotions, and public relations, and why are they so important? -- Different strokes for different folks: how the genre and format of a book affect publicity, public relations, and promotions -- What is the media, and how does it work: focus on print -- What is the media, and how does it work: focus on broadcast -- Role of the book publicist -- Publicity process from nuts to bolts -- Different types of campaigns and how to choose the one that's best for you -- How to write the perfect press kit -- Secret art of media research -- Ins and outs of pitching media -- How to be an exciting interview for print, television, and radio -- Author tour -- Money perspective -- Beyond the boundaries of book publicity: the cross-promotional and ancillary picture -- Crisis management: what to do when something goes wrong -- When, why, and how to hire an outside publicist -- Using the internet as a publicity tool -- Appendix -- Index.

بدون عنوان

0

متن يادداشت

Overview: Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks.

منبع سفارش / آدرس اشتراک

QBI

شماره انبار

1235698

عنوان اصلي به زبان ديگر

Book publicity

موضوع مستند نشده

Authors and publishers.

موضوع مستند نشده

Books-- Marketing.

موضوع مستند نشده

Publishers and publishing.

موضوع مستند نشده

Authors and publishers.

موضوع مستند نشده

Books-- Marketing.

موضوع مستند نشده

Publishers and publishing.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Blanco, Jodee,1964-

تاريخ عمليات

20201207010905.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y