عنوان

Money for content and your clicks for free :

شابک

047174753X

شابک

9780471747536

شماره

b784917

عنوان اصلي

Money for content and your clicks for free :

نام عام مواد

[Book]

ساير اطلاعات عنواني

turning web sites, blogs, and podcasts into cash /

نام نخستين پديدآور

J.D. Frazer.

محل نشرو پخش و غیره

Indianapolis :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

©2006.

نام خاص و کميت اثر

xxi, 214 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Machine derived contents note: Chapter 1: The Business of Creating Content 3 -- The Good, the Bad, and the Fake 9 -- What to Look Forward to 11 -- W hat Not to Look Forward to 13 -- When Was the First "Content Provider" Born? 15 -- The Ancients Were Sure Into It 16 -- The Middle Ages and Renaissance Aren't to Be Outdone 16 -- Ideas to Industry 17 -- Syndicates: Businesses in Villains' Clothing 20 -- Enter the Web 23 -- Chapter 2: The Advertising Game 29 -- The Players 31 -- The Client 32 -- The Advertising Agency 33 -- The Ad Network and the Sales Force 37 -- The Media Channel 38 -- Demographics 39 -- Conducting a Survey 40 -- W hat a Survey Is Not 41 -- Questions, Answers, and Legerdemain 42 -- I Have the Data NowWhat? 46 -- The M edia Kit 46 -- Print Advertising Versus Web Advertising 49 -- Creating Web (Banner) Ads 50 -- W eb Advertising Formats 50 -- Static Web Advertising 51 -- Rich Media Web Advertising 55 -- Pop-Anything Advertising 57 -- Interstitial Advertising 59 -- Text Ads 60 -- E-mail Advertising 62 -- Podcast (Audio) Ads 64 -- Serving Ads for Fun and Profit 64 -- Ad Serving: Yours or Theirs? 65 -- Ad Serving Jargon: What the Heck Did They Just Ask Me? 67 -- Be Prepared to SayNo 68 -- Keeping the Client Happy 70 -- Show Me the Money 71 -- When the Ad Agency Becomes the Enemy 71 -- Chapter 3: The Membership Game 77 -- What Are They Really Buying? 82 -- Holding Out a Hat Marked "Donations" 83 -- What Should You Give Them? 84 -- Intangibles 85 -- Tangibles 86 -- The Sponsorship Drive 87 -- The Question of Price Point 89 -- Accepting Payment (or Keeping Your Handý Open) 90 -- Checks and Money Orders 90 -- PayPal 90 -- Credit Cards 91 -- Maintaining Value 92 -- Chapter 4: To Gate or Not to Gate 97 -- Life in a Gated Community 97 -- Gating OffYour Site 98 -- Cash Poor and Intelligence Rich 103 -- Chapter 5: Branding and Merchandising 109 -- You AreYour Brand 111 -- Leveraging Your Brand with Endorsements 113 -- Your Art Promoting Your Art 116 -- Jurassic Park Had it Right 117 -- Traditional Merchandisers 119 -- On-Demand Merchandisers 120 -- Chapter 6: Online Communities and Online Consumers 125 -- Consumer Culture Versus Community 126 -- Communities: Realspace, Online, Distribute 127 -- The Ivory Tower: A Nice Place to Visit, but Iiving There? 129 -- Shared Thoughts, Shared Experiences, Share Reviews 133 -- So That's What Mayors (Are Supposed to) o 134 -- Conduct Unbecoming, or "Everyone Behave! 138 -- Loyal Communities = Happy Customers 143 -- Chapter 7: The Ethics of Creation and Consumption 149 -- Consumption Junction 151 -- Discontent over Content 153 -- Chapter 8: Protecting Your Creation 159 -- The Siblings: Copyright and Trademark 160 -- Copyright, Right? 160 -- Trademark, the Less (?) Popular Sibling 164 -- Creative Commons -- Ethical Protection 167 -- The Four Online Content Consumers 169 -- Thief 170 -- Naive 170 -- Policeman 171 -- Citizen 171 -- Chapter 9: Fame and Your Audience 175 -- What Is Fame Anyway? 176 -- The Upside of Fame 176 -- The Downside of Fame 178 -- Pride, Praise, and Sycophancy 181 -- How to Handle Criticism 182 -- Chapter 10: Ready, Fire, Aim! 187 -- The Content Provider's Business Checklist 188 -- Establish Content 188 -- Write a Privacy Policy 188 -- Write a Forum Policy for Acceptable Use 189 -- Write Copyright Terms 189 -- Sign Up with an Ad Network 191 -- Crank Up the Marketing 192 -- Collect Demographic Information 193 -- Build a Media Kit 193 -- Contact a Third-Party Ad Sales Force or More Ad Networks 194 -- Part-Time Fun to Full-Time Living 194 -- Final Words 195.

بدون عنوان

00

موضوع مستند نشده

Blogs.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Podcasting.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

Web sites.

موضوع مستند نشده

Blogs.

موضوع مستند نشده

E-business.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Podcasting.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

Web sites.

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Illiad.

تاريخ عمليات

20201206225709.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y