عنوان

An introduction to market & social research :

شابک

0749443774

شابک

0749450355

شابک

1429467460

شابک

9780749443771

شابک

9780749450359

شابک

9781429467469

شابک اشتباه

0749443774

شماره

b784493

عنوان اصلي

An introduction to market & social research :

نام عام مواد

[Book]

ساير اطلاعات عنواني

planning & using research tools & techniques /

نام نخستين پديدآور

Karen Adams & Ian Brace.

محل نشرو پخش و غیره

Philadelphia :

نام ناشر، پخش کننده و غيره

Kogan Page,

تاریخ نشرو بخش و غیره

2006.

نام خاص و کميت اثر

1 online resource (iv, 154 pages)

متن يادداشت

Includes bibliographical references (page 149) and index.

متن يادداشت

Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.

بدون عنوان

0

متن يادداشت

An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

عنوان

Introduction to market & social research.

شماره استاندارد بين المللي کتاب و موسيقي

9780749443771

عنوان اصلي به زبان ديگر

Introduction to market and social research

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Research.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

BUS-- 043060

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Adams, Karen,1946-

مستند نام اشخاص تاييد نشده

Brace, Ian,1949-

تاريخ عمليات

20201206223740.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y