عنوان

Festival and events management :

شابک

0080477704

شابک

075065872X

شابک

1281052469

شابک

1282597701

شابک

1417507764

شابک

9780080477701

شابک

9780750658720

شابک

9781281052469

شابک

9781282597709

شابک

9781417507764

شماره

b782585

شماره

LTM3005

عنوان اصلي

Festival and events management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an international arts and culture perspective /

نام نخستين پديدآور

edited by Ian Yeoman [and others].

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2004.

نام خاص و کميت اثر

1 online resource (xxi, 418 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index.

بدون عنوان

0

متن يادداشت

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.

متن يادداشت

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

96354:96354

عنوان

Festival and events management.

شماره استاندارد بين المللي کتاب و موسيقي

075065872X

موضوع مستند نشده

Festivals-- Management.

موضوع مستند نشده

Special events-- Management.

موضوع مستند نشده

Événements spéciaux-- Gestion.

موضوع مستند نشده

Festivals-- Gestion.

موضوع مستند نشده

Cultuur.

موضوع مستند نشده

Evenemangsmarknadsföring.

موضوع مستند نشده

Evenementen.

موضوع مستند نشده

Festivaler.

موضوع مستند نشده

Festivals-- Management.

موضوع مستند نشده

Festivals.

موضوع مستند نشده

Management.

موضوع مستند نشده

SOCIAL SCIENCE-- Customs & Traditions.

موضوع مستند نشده

Special events-- Management.

موضوع مستند نشده

SOC-- 005000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

شماره رده

شماره رده

کد سيستم

کد سيستم

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Yeoman, Ian.

تاريخ عمليات

20201206210540.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y