عنوان

BrandDigital :

شابک

0230606040

شابک

9780230606043

شماره

b781998

عنوان اصلي

BrandDigital :

نام عام مواد

[Book]

ساير اطلاعات عنواني

simple ways top brands succeed in the digital world /

نام نخستين پديدآور

Allen P. Adamson ; foreword by David Kirkpatrick.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2008.

نام خاص و کميت اثر

xiv, 274 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes index.

متن يادداشت

The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.

بدون عنوان

0

متن يادداشت

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

منبع سفارش / آدرس اشتراک

St Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151

عنوان اصلي به زبان ديگر

Brand digital

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Internet marketing.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Adamson, Allen P.

تاريخ عمليات

20201206203721.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y