عنوان

Emerging business online :

شابک

0132311968

شابک

9780132311960

شابک اشتباه

0132311941

شابک اشتباه

0137064411

شابک اشتباه

9780132172974

شابک اشتباه

9780132311946

شابک اشتباه

9780137064410

شماره

b781346

عنوان اصلي

Emerging business online :

نام عام مواد

[Book]

ساير اطلاعات عنواني

global markets and the power of B2B internet marketing /

نام نخستين پديدآور

Lara Fawzy and Lucas Dworski.

محل نشرو پخش و غیره

Upper Saddle River, N.J. :

نام ناشر، پخش کننده و غيره

FT Press,

تاریخ نشرو بخش و غیره

©2011.

نام خاص و کميت اثر

1 online resource (xi, 291 pages) :

ساير جزييات

illustrations (some color)

متن يادداشت

Includes bibliographical references (pages 283-284) and index.

متن يادداشت

Introduction -- Emerging markets -- Business strategy -- The Ebocube and business models -- Marketing by the dashboard light -- Managing customer relationships through the buying cycle -- Campaign optimization, "Glocalization," and the power of email -- Winning with webcasts, websites and more -- Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead!" -- Marketing operations (mops).

بدون عنوان

0

متن يادداشت

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

278056

عنوان

Emerging business online.

شماره استاندارد بين المللي کتاب و موسيقي

9780137064410

شماره استاندارد بين المللي کتاب و موسيقي

9786612780561

موضوع مستند نشده

Internet marketing-- Developing countries.

موضوع مستند نشده

Marketing-- Developing countries.

موضوع مستند نشده

BUSINESS & ECONOMICS / Industrial Management

موضوع مستند نشده

BUSINESS & ECONOMICS / Management

موضوع مستند نشده

BUSINESS & ECONOMICS / Management Science

موضوع مستند نشده

BUSINESS & ECONOMICS / Organizational Behavior

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Developing countries.

بدون عنوان

7

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Fawzy, Lara,1981-

مستند نام اشخاص تاييد نشده

Dworski, Lucas,1980-

تاريخ عمليات

20201206200625.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y