یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 609-617) and indexes.
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction; The concept and the need; The changing environment; The making of strategy; Implementation anf the management of change; Introducing strategic management to an organisation.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed. The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager. A lecturer's resource is available on the BH website which contains a Powerpoint presentation, additional case studies and notes and exercises for seminar use. Details are available by emailing bhmarketing@repp.co.uk 'a highly commendable piece of work, a true compendium for the practitioner and student of planning.' - Journal of Strategic Change (review of the third edition) Now includes international case studies showing strategy in action. Concentrates on developing capability for strategic thinking rather than just providing theory or list of techniques. Practical emphasis to allow readers to sharpen their skills.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Elsevier Science & Technology
شماره انبار
93212:93211
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Strategic management.
شماره استاندارد بين المللي کتاب و موسيقي
9780750638494
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Strategic planning.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Strategic Planning.
موضوع مستند نشده
Strategic planning.
مقوله موضوعی
موضوع مستند نشده
BUS-- 063000
رده بندی ديویی
شماره
658
.
4/012
ويراست
22
رده بندی کنگره
شماره رده
HD30
.
28
نشانه اثر
.
H882
1998
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )