عنوان

Handbook of media management and economics /

شابک

0805850031

شابک

080585004X

شابک

9780805850031

شابک

9780805850048

شماره

b776530

عنوان اصلي

Handbook of media management and economics /

نام عام مواد

[Book]

نام نخستين پديدآور

editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.

محل نشرو پخش و غیره

Mahwah, N.J. :

نام ناشر، پخش کننده و غيره

L. Erlbaum Associates,

تاریخ نشرو بخش و غیره

2006.

نام خاص و کميت اثر

xviii, 750 pages :

ساير جزييات

illustrations ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S. Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.

بدون عنوان

0

متن يادداشت

"This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions."--Jacket.

موضوع مستند نشده

Mass media-- Economic aspects.

موضوع مستند نشده

Mass media-- Management.

موضوع مستند نشده

Médias-- Aspect économique.

موضوع مستند نشده

Médias-- Gestion.

موضوع مستند نشده

Mass media-- Economic aspects.

موضوع مستند نشده

Mass media-- Management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Albarran, Alan B.

مستند نام اشخاص تاييد نشده

Chan-Olmsted, Sylvia M.

مستند نام اشخاص تاييد نشده

Wirth, Michael O.,1951-

تاريخ عمليات

20201203093024.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y