عنوان

Competition demystified :

شابک

1591841801

شابک

9781591841807

شماره

b776252

عنوان اصلي

Competition demystified :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a radically simplified approach to business strategy /

نام نخستين پديدآور

Bruce Greenwald and Judd Kahn.

وضعيت ويراست

Pbk ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Portfolio,

تاریخ نشرو بخش و غیره

2007.

نام خاص و کميت اثر

399 pages ;

ابعاد

22 cm

متن يادداشت

Originally published: 2005.

متن يادداشت

Includes bibliographical references (pages 379-383) and index.

متن يادداشت

Strategy, markets, and competition -- Competitive advantages I : supply and demand -- Competitive advantages II : economies of scale and strategy -- Assessing competitive advatnages -- Big where it counts : Wal-Mart, Coors, and local economies of scale -- Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry -- Production advantages lost : compact discs, data switches, and toasters -- Games companies play : a structured approach to competitive strategy -- Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma -- Into the henhouse : Fox becomes a network -- Games companies play : a structured approach to competitive strategy -- Fear of not flying : Kiwi enters the airline industry -- No instant gratification : Kodak takes on Polaroid -- Cooperation without incarceration : bigger pies, fairly divided-- Cooperation : the dos and dont's -- Valuation from a strategic perspective : improving investment decisions -- Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions -- The level playing field : flourishing in a competitive environment.

بدون عنوان

0

متن يادداشت

Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can manage these advantages, anticipate competitors' moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses, and his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Competition.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Competition.

موضوع مستند نشده

Strategic planning.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Greenwald, Bruce C.,1946-

مستند نام اشخاص تاييد نشده

Kahn, Judd,1940-

تاريخ عمليات

20201203091056.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y