Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
نام عام مواد
[Book]
نام نخستين پديدآور
edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
وضعیت ویراست
وضعيت ويراست
1st ed.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Bingley :
نام ناشر، پخش کننده و غيره
Emerald,
تاریخ نشرو بخش و غیره
2009.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xv, 308 pages) :
ساير جزييات
illustrations.
فروست
عنوان فروست
Advances in culture, tourism and hospitality research,
مشخصه جلد
v. 3
شاپا ي ISSN فروست
1871-3173 ;
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references.
یادداشتهای مربوط به مندرجات
متن يادداشت
Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research.
شماره استاندارد بين المللي کتاب و موسيقي
9781849506038
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Tourism-- Social aspects.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.