عنوان

Creative business :

شابک

0273656716

شابک

9780273656715

شماره

b770148

عنوان اصلي

Creative business :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the making of addictive stories /

نام نخستين پديدآور

Paul Nero, Neeta Patel.

محل نشرو پخش و غیره

Harlow :

نام ناشر، پخش کننده و غيره

Financial Times Prentice Hall,

تاریخ نشرو بخش و غیره

2003.

نام خاص و کميت اثر

vii, 165 pages :

ساير جزييات

illustrations, portraits ;

ابعاد

22 cm

متن يادداشت

Includes bibliographical references (pages 157-158) and index.

متن يادداشت

"What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties - transferring through time across media." "Whether it's a book, TV show, computer game, film or song, and whether it's 50 years old or was created last week, some stories, characters and phenomena are fleeting in our collective conscience and some pass the test of time. Just how have these stories adapted as the years go by? What works? What doesn't? And why? And just what's in store for new content as it competes to build a loyal audience?" "Creative Business takes a broad view of some successful media content, digging beneath the surface to uncover the themes of the enduring and the serially successful. These are the creative, addictive stories brought together in a fascinating book for anybody trying to create a successful creative property."--BOOK JACKET.

موضوع مستند نشده

Brand loyalty.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

Brand loyalty.

موضوع مستند نشده

Relationship marketing.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Nero, Paul.

مستند نام اشخاص تاييد نشده

Patel, Neeta.

تاريخ عمليات

20201206162502.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y