عنوان

Innovation and strategy of online games /

شابک

1848163576

شابک

9781848163577

شابک اشتباه

1848163568

شابک اشتباه

9781848163560

شماره

b765719

عنوان اصلي

Innovation and strategy of online games /

نام عام مواد

[Book]

نام نخستين پديدآور

Jong H. Wi.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

Hackensack, NJ :

نام ناشر، پخش کننده و غيره

Distributed by World Scientific,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

1 online resource (xx, 220 pages) :

ساير جزييات

illustrations.

عنوان فروست

Series on technology management ;

مشخصه جلد

v. 14

متن يادداشت

Includes bibliographical references (pages 211-214) and index.

متن يادداشت

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

بدون عنوان

0

متن يادداشت

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

244133

عنوان

Innovation and strategy of online games.

موضوع مستند نشده

Electronic games industry.

موضوع مستند نشده

Technological innovations.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industries-- Park & Recreation Management.

موضوع مستند نشده

Business & Economics.

موضوع مستند نشده

Electronic games industry.

موضوع مستند نشده

Industries.

موضوع مستند نشده

Recreation & Sports.

موضوع مستند نشده

Social Sciences.

موضوع مستند نشده

Technological innovations.

موضوع مستند نشده

BUS-- 070070

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Jong, H. Wi.

تاريخ عمليات

20201206111350.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y