Ready : the overview -- Domain knowledge : where did you get your idea? -- The market : how big is it, and how fast is it growing? -- Lifecycles and trends : how are these affecting your market? -- Your competitors : what are they doing? -- The experts : what do they say? -- The ready checklist -- Aim : the overview -- Research : learning what you really need to know -- Interviews : getting to the market pain -- Who are you after? : finding your target audience -- Turning data into results : how to practically apply all that you've learned -- Outside help : using research professionals -- Countdown : preparing the market for your product -- The aim checklist -- Fire : the overview -- Sales and marketing : budget for it -- The details : write product specs and schedules -- Fast to market : get a market-oriented product out quickly -- Early customers : recruit design partners and advisory boards -- Showtime : launch, market, and sell the product -- The fire checklist.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market v.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
شماره انبار
1205E16B-E2AA-4314-A5E3-D8C64BDCE1AA
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
If you build it will they come?
شماره استاندارد بين المللي کتاب و موسيقي
9780470563632
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Marketing-- Planning.
موضوع مستند نشده
New products-- Marketing.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Green Business.
موضوع مستند نشده
Marketing-- Planning.
موضوع مستند نشده
New products-- Marketing.
مقوله موضوعی
موضوع مستند نشده
BUS-- 094000
موضوع مستند نشده
KJC, KJS
رده بندی ديویی
شماره
658
.
8/02
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
153
نشانه اثر
.
A33
2010eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )