عنوان

Wine marketing :

شابک

0080553281

شابک

0750654201

شابک

1136348751

شابک

1136348794

شابک

1136348808

شابک

1281072745

شابک

6611072748

شابک

9780080553283

شابک

9780750654203

شابک

9781136348754

شابک

9781136348792

شابک

9781136348808

شابک

9781281072740

شابک

9786611072742

شابک اشتباه

9781138133921

شماره

b743128

عنوان اصلي

Wine marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a practical guide /

نام نخستين پديدآور

C. Michael Hall and Richard Mitchell.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier,

تاریخ نشرو بخش و غیره

2008.

نام خاص و کميت اثر

1 online resource (xvi, 344 pages, 16 unnumbered pages of plates) :

ساير جزييات

illustrations (some color)

متن يادداشت

Includes bibliographical references (pages 309-339) and index.

متن يادداشت

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

بدون عنوان

0

متن يادداشت

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

95283:95282

عنوان

Wine marketing.

شماره استاندارد بين المللي کتاب و موسيقي

0750654201

موضوع مستند نشده

Wine industry.

موضوع مستند نشده

Wine-- Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industries-- Service.

موضوع مستند نشده

Wine industry.

موضوع مستند نشده

Wine-- Marketing.

موضوع مستند نشده

BUS-- 070080

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hall, Colin Michael,1961-

مستند نام اشخاص تاييد نشده

Mitchell, Richard,1970-

تاريخ عمليات

20201204034133.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y