عنوان

The entrepreneur's guide to advertising /

شابک

0313365830

شابک

9780313365836

شابک اشتباه

0313365822

شابک اشتباه

9780313365829

شماره

b741530

عنوان اصلي

The entrepreneur's guide to advertising /

نام عام مواد

[Book]

نام نخستين پديدآور

James R. Ogden and Scott Rarick.

محل نشرو پخش و غیره

Santa Barbara, Calif. :

نام ناشر، پخش کننده و غيره

Praeger,

تاریخ نشرو بخش و غیره

©2010.

نام خاص و کميت اثر

1 online resource (xvii, 122 pages) :

ساير جزييات

illustrations

عنوان فروست

The entrepreneur's guide

متن يادداشت

What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.

بدون عنوان

0

متن يادداشت

"Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications"--Provided by publisher.

عنوان

Entrepreneur's guide to advertising.

شماره استاندارد بين المللي کتاب و موسيقي

9780313365829

موضوع مستند نشده

Advertising-- Management.

موضوع مستند نشده

Entrepreneurship.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Small business.

موضوع مستند نشده

Advertising-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Entrepreneurship.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Small business.

موضوع مستند نشده

BUS-- 002000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Ogden, James R.

مستند نام اشخاص تاييد نشده

Rarick, Scott.

تاريخ عمليات

20201204022252.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y