Advertising and satirical culture in the Romantic period /
نام عام مواد
[Book]
نام نخستين پديدآور
John Strachan.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Cambridge :
نام ناشر، پخش کننده و غيره
Cambridge University Press,
تاریخ نشرو بخش و غیره
2007.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xii, 353 pages) :
ساير جزييات
illustrations.
فروست
عنوان فروست
Cambridge studies in Romanticism ;
مشخصه جلد
74
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 318-330) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Advertising and satirical culture in the Romantic period.
شماره استاندارد بين المللي کتاب و موسيقي
9780521882149
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Advertising copy-- Great Britain-- History-- 18th century.
موضوع مستند نشده
Advertising copy-- Great Britain-- History-- 19th century.
موضوع مستند نشده
English literature-- 18th century-- History and criticism.
موضوع مستند نشده
English literature-- 19th century-- History and criticism.