یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references.
یادداشتهای مربوط به مندرجات
متن يادداشت
Abstracts & keywords; Guest editorial; Internet based marketing research; A comparison of online and postal data collection methods in marketing research; Luxury branding on the Internet; Web site characteristics and business performance; E-relationships; E-trust.