عنوان

Social location marketing :

شابک

0132653699

شابک

9780132653695

شابک اشتباه

0132653753

شابک اشتباه

0789747219

شابک اشتباه

9780132653756

شابک اشتباه

9780789747211

شماره

b733666

عنوان اصلي

Social location marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites /

نام نخستين پديدآور

Simon Salt.

محل نشرو پخش و غیره

Indianapolis, Ind. :

نام ناشر، پخش کننده و غيره

Que,

تاریخ نشرو بخش و غیره

2011.

نام خاص و کميت اثر

1 online resource (x, 229 pages) :

ساير جزييات

illustrations

متن يادداشت

Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan.

بدون عنوان

0

متن يادداشت

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now.

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000094

عنوان

Social location marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9780789747211

عنوان اصلي به زبان ديگر

Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites

موضوع مستند نشده

Application software.

موضوع مستند نشده

Business enterprises-- Computer networks.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Location-based services.

موضوع مستند نشده

Online social networks.

موضوع مستند نشده

Social media-- Economic aspects.

موضوع مستند نشده

Application software.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Business & Economics.

موضوع مستند نشده

Business enterprises-- Computer networks.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Location-based services.

موضوع مستند نشده

Management Theory.

موضوع مستند نشده

Management.

موضوع مستند نشده

Marketing channels.

موضوع مستند نشده

Marketing-- Internet.

موضوع مستند نشده

Online social networks.

موضوع مستند نشده

Online-Marketing

موضوع مستند نشده

Online-Werbung

موضوع مستند نشده

Social Change.

موضوع مستند نشده

Social media-- Economic aspects.

موضوع مستند نشده

Social Sciences.

موضوع مستند نشده

Sociology & Social History.

موضوع مستند نشده

Software.

موضوع مستند نشده

Soziales Netzwerk

موضوع مستند نشده

Standortbezogener Dienst

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Salt, Simon.

تاريخ عمليات

20201203184115.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y