عنوان

From brand vision to brand evaluation :

شابک

0080966640

شابک

1136439943

شابک

1856177734

شابک

9780080966649

شابک

9781136439940

شابک

9781856177733

شابک اشتباه

9781136402210

شابک اشتباه

9781136439889

شابک اشتباه

9781136439896

شابک اشتباه

9781136439919

شابک اشتباه

9781136439933

شابک اشتباه

9781138128583

شابک اشتباه

9781282646087

شابک اشتباه

9781856180658

شماره

b733129

عنوان اصلي

From brand vision to brand evaluation :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the strategic process of growing and strengthening brands /

نام نخستين پديدآور

Leslie de Chernatony.

وضعيت ويراست

3rd ed.

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2010.

نام خاص و کميت اثر

1 online resource (xvi, 376 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding.

بدون عنوان

0

متن يادداشت

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

177347:173780

عنوان

From brand vision to brand evaluation.

شماره استاندارد بين المللي کتاب و موسيقي

1856177734

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

Product management.

موضوع مستند نشده

Trademarks.

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Product management.

موضوع مستند نشده

Trademarks.

موضوع مستند نشده

Varumärken.

موضوع مستند نشده

BUS-- 002000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

De Chernatony, L., (Leslie)

تاريخ عمليات

20201203175052.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y