عنوان

A guide to Web marketing :

شابک

0749431857

شابک

9780749431853

شماره

b721048

عنوان اصلي

A guide to Web marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

successful promotion on the Net /

نام نخستين پديدآور

Judy Davis.

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Kogan Page,

تاریخ نشرو بخش و غیره

2000.

نام خاص و کميت اثر

172 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

Marketing in action series

متن يادداشت

"In association with Marketing magazine."

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The Internet: a new medium -- Consumers online -- Market review -- User benefits -- Strategy and responsibilities -- Developing a web campaign -- Developing a web site -- Selling online -- Advertising on the web -- The law and cyberspace -- Research and evaluation -- What next?

بدون عنوان

0

متن يادداشت

"This introduction to the Web provides marketing professionals and students with a practical framework for evaluating its uses and related issues. Jargon is demystified and topics are brought to life with case studies and examples drawn from over 100 Web sites. At each stage of the marketing process, you are provided with: background information; strategic insights; practical tips for integrating the Web into your marketing plan; checklists to help identify individual business needs and draw up appropriate action plans; and a list of useful contacts and suggested further reading." "A Guide to Web Marketing is a highly readable book with a common sense approach to the Web, recommended for anyone who is serious about marketing but relatively inexperienced on the Internet."--Jacket.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Internet.

موضوع مستند نشده

Marketing.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Davis, Judy,1955-

تاريخ عمليات

20201208123956.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y