A collection of articles previously published in the Harvard business review.
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Strategy and the Internet / Michael E. Porter -- Strategic Stories: How 3M Is Rewriting Business Planning / Gordon Shaw, Robert Brown and Philip Bromiley -- Having Trouble with Your Strategy? Then Map It / Robert S. Kaplan and David P. Norton -- Strategy as Simple Rules / Kathleen M. Eisenhardt and Donald N. Sull -- How Financial Engineering Can Advance Corporate Strategy / Peter Tufano -- Transforming Corner-Office Strategy into Frontline Action / Orit Gadiesh and James L. Gilbert -- Where Value Lives in a Networked World / Mohanbir Sawhney and Deval Parikh -- Superefficient Company / Michael Hammer.