عنوان

The Dentsu way :

شابک

0071748121

شابک

9780071748124

شماره

b712338

عنوان اصلي

The Dentsu way :

نام عام مواد

[Book]

ساير اطلاعات عنواني

secrets of cross switch marketing from the world's most innovative advertising agency /

نام نخستين پديدآور

Kotaro Sugiyama, Tim Andree, and the Dentsu cross switch team.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill,

تاریخ نشرو بخش و غیره

©2011.

نام خاص و کميت اثر

xxiv, 310 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.

بدون عنوان

0

متن يادداشت

"One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; provides nine of Dentsu's newest original tools and analysis methods."--Publisher's description.

موضوع مستند نشده

Dentsū.

موضوع مستند نشده

Dentsū.

موضوع مستند نشده

Advertising agencies-- Japan-- Management.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Advertising agencies-- Management.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Japan.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Sugiyama, Kotaro.

مستند نام اشخاص تاييد نشده

Andree, Tim.

تاريخ عمليات

20201208025255.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y