عنوان

Brands laid bare :

شابک

0470014385

شابک

9780470014387

شابک اشتباه

0470012838

شابک اشتباه

9780470012833

شماره

b710377

عنوان اصلي

Brands laid bare :

نام عام مواد

[Book]

ساير اطلاعات عنواني

using market research for evidence-based brand management /

نام نخستين پديدآور

Kevin Ford.

محل نشرو پخش و غیره

Chichester, West Sussex :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

©2005.

نام خاص و کميت اثر

1 online resource (viii, 158 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes index.

متن يادداشت

What do People Want from a Brand? -- Further Insight into Needs from Other Perspectives -- Brand Equity: How do People Assess your Brand Overall? -- Touchpoints and Brand Physique -- Segmentation and Targeting: Where should you Aim? -- Turning Brand Equity into Sales -- Ups and Downs: Today is Fine, How About Tomorrow?

بدون عنوان

0

متن يادداشت

"The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it"--Provided by publisher.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

9594F619-C883-47BC-8632-C7EA961DF12F

عنوان

Brands laid bare.

شماره استاندارد بين المللي کتاب و موسيقي

0470012838

موضوع مستند نشده

Brand name products-- Management.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Brand name products-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

BUS-- 002000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Ford, Kevin.

تاريخ عمليات

20201208010751.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y