عنوان

Marketing apocalypse :

شابک

0203360621

شابک

0415148227

شابک

0415173566

شابک

9780203360620

شابک

9780415148221

شابک

9780415173568

شماره

b708025

عنوان اصلي

Marketing apocalypse :

نام عام مواد

[Book]

ساير اطلاعات عنواني

eschatology, escapology and the illusion of the end /

نام نخستين پديدآور

edited by Stephen Brown, Jim Bell and David Carson.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

1996.

نام خاص و کميت اثر

xvii, 291 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

Routledge advances in management and business studies ;

مشخصه جلد

2

متن يادداشت

Includes bibliographical references and indexes.

متن يادداشت

1. Apocaholics Anonymous: Looking Back on the End of Marketing / Stephen Brown, Jim Bell and David Carson -- 2. Trinitarianism, the Eternal Evangel and the Three Eras Schema / Stephen Brown -- 3. Making a Drama Out of a Crisis: The Final Curtain for the Marketing Concept / Pierre McDonagh and Andrea Prothero -- 4. Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles / Douglas Brownlie and John Desmond -- 5. On Aura, Illusion, Escape and Hope in Apocalyptic Consumption: The Apotheosis of Las Vegas / Russell W. Belk -- 6. In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing / Benoit Heilbrunn -- 7. The Protestant Ethic and the Spirit of Marketing: Visions of the End / Ray Kent -- 8. Markets, Exchange and the Extreme / Cornelius G. Buttimer and Donncha Karanagh.

متن يادداشت

9. The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature & Decouvertes' Distribution Concept / Patrick Hetzel -- 10. Marketing Adidimus / Michael J. Thomas -- 11. Advertising Research: Sins of Omission and Inaugurated Eschatology / Stephanie O'Donohoe -- 12. The Pathetic Phallusies of St Thomas Aquinas and Why Marketing Should Give Eve a Break / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- 13. On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm / Morris B. Holbrook -- 14. The Future is Past: Marketing, Apocalypse and the Retreat from Utopia / Stephen Brown and Pauline Maclaran.

بدون عنوان

0

بدون عنوان

8

متن يادداشت

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

موضوع مستند نشده

Marketing-- Forecasting.

موضوع مستند نشده

Twenty-first century, Forecasts.

موضوع مستند نشده

Marketing-- Prévision.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Vingt et unième siècle-- Prévision.

موضوع مستند نشده

Aufsatzsammlung

موضوع مستند نشده

Eschatologie

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing-- Forecasting.

موضوع مستند نشده

Marketing-- Prévision.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Prognoses.

موضوع مستند نشده

Twenty-first century.

موضوع مستند نشده

Vingt et unième siècle-- Prévisions.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Bell, Jim,1954-

مستند نام اشخاص تاييد نشده

Brown, Stephen,1955 March 23-

مستند نام اشخاص تاييد نشده

Carson, David,1947-

تاريخ عمليات

20201207230347.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y