عنوان

Secret service :

شابک

0814426972

شابک

0814471714

شابک

9780814426975

شابک

9780814471715

شابک اشتباه

0814471714

شماره

b707106

عنوان اصلي

Secret service :

نام عام مواد

[Book]

ساير اطلاعات عنواني

hidden systems that deliver unforgettable customer service /

نام نخستين پديدآور

John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

AMACOM,

تاریخ نشرو بخش و غیره

[2003]

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes index.

متن يادداشت

Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front-line people -- What are we really selling? : making it an experience -- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : creating a great corporate culture -- An opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships.

بدون عنوان

0

متن يادداشت

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

منبع سفارش / آدرس اشتراک

Ingram Content Group

شماره انبار

9780814426975

عنوان

Secret service

شماره استاندارد بين المللي کتاب و موسيقي

0814471714

موضوع مستند نشده

Consumer satisfaction.

موضوع مستند نشده

Customer loyalty.

موضوع مستند نشده

Customer services.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Customer Relations.

موضوع مستند نشده

Consumer satisfaction.

موضوع مستند نشده

Customer loyalty.

موضوع مستند نشده

Customer services.

موضوع مستند نشده

BUS-- 018000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

DiJulius, John R.,1964-

تاريخ عمليات

20201207221651.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y