عنوان

The handbook of online and social media research :

شابک

0470971371

شابک

0470972335

شابک

1119206111

شابک

9780470971376

شابک

9780470972335

شابک

9781119206118

شابک اشتباه

0470710403

شابک اشتباه

9780470710401

شماره

b701017

عنوان اصلي

The handbook of online and social media research :

نام عام مواد

[Book]

ساير اطلاعات عنواني

tools and techniques for market researchers /

نام نخستين پديدآور

Ray Poynter.

محل نشرو پخش و غیره

Chichester, West Sussex, U.K. :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

2010.

نام خاص و کميت اثر

1 online resource (xix, 441 pages)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

PART I Online Quantitative Survey Research -- 1. Overview of Online Quantitative Research -- 2. Web Survey Systems -- 3. Designing Online Surveys -- 4. Working with Panels and Databases -- 5. Running an Online Survey and Summary -- PART II Qualitative Research -- 6. Overview of Online Qualitative Research -- 7. Online Focus Groups -- 8. Bulletin Board Groups and Parallel IDIs -- 9. Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III Social Media -- 10. Participatory Blogs as Research Tools -- 11. Online Research Communities/MROCs -- 12. Blog and Buzz Mining -- 13. Other Social Media Topics and Summary -- PART IV Research Topics -- 14. Specialist Research Areas -- 15. Website Research -- 16. Research Techniques and Approaches -- 17. The Business of Market Research -- PART V Breaking News! -- 18. NewMR -- 19. Trends and Innovations -- 20. An Overview of Online and Social Media Research.

بدون عنوان

0

متن يادداشت

"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--Provided by publisher.

متن يادداشت

"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--Provided by publisher.

منبع سفارش / آدرس اشتراک

MIL

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

278354

شماره انبار

3F493C5C-5F15-4E84-8843-099FFB117ED3

عنوان

Handbook of online and social media research.

شماره استاندارد بين المللي کتاب و موسيقي

9780470710401

موضوع مستند نشده

Internet searching.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Social media.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- Research.

موضوع مستند نشده

Internet searching.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Social media.

موضوع مستند نشده

BUS-- 043060

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Poynter, Ray.

تاريخ عمليات

20201207164504.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y