عنوان

Business development :

شابک

3658247266

شابک

9783658247263

شابک اشتباه

3658247258

شابک اشتباه

9783658247256

عنوان اصلي

Business development :

نام عام مواد

[Book]

ساير اطلاعات عنواني

customer-oriented business development for successful companies /

نام نخستين پديدآور

Andreas Kohne.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Springer Vieweg,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Intro; Preface; Contents; List of Figures; 1 Introduction; 1.1 Business Development; 1.2 Business Change Goals; 1.3 Change Management; 1.4 Stakeholders; 1.5 Lean Startup Mentality; 1.6 Corporate Culture; References; 2 Business Development; 2.1 Role; 2.2 Role Profile; 2.3 Organizational Unit; 2.4 Process; 2.4.1 Idea Phase; 2.4.2 Project Plan; 2.4.3 Business Model; 2.4.4 Business Plan; 2.4.5 Prototype; 2.4.6 Development Phase; 2.4.7 Testing Phase; 2.4.8 Realization Phase; 2.4.9 Communication and Internal Marketing; 2.4.10 Documentation; 2.4.11 Lessons Learned; 2.4.12 Continuous Improvement

متن يادداشت

7.2 Business Development Process7.3 Result; 8 In Six Steps to Business Development; Index

بدون عنوان

0

بدون عنوان

8

متن يادداشت

This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author?s considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries. Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan. This book inspires readers from corporate executives and managers, to academic researchers and business students. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783658247263

عنوان

Business development.

شماره استاندارد بين المللي کتاب و موسيقي

9783658247256

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Reference.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Skills.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 055000

موضوع مستند نشده

BUS-- 059000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Kohne, Andreas

تاريخ عمليات

20200823182852.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y