عنوان

The internet trap :

شابک

0691159262

شابک

0691184070

شابک

9780691159263

شابک

9780691184074

شابک اشتباه

9780691159263

عنوان اصلي

The internet trap :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how the digital economy builds monopolies and undermines democracy /

نام نخستين پديدآور

Matthew Hindman.

محل نشرو پخش و غیره

Princeton, New Jersey :

نام ناشر، پخش کننده و غيره

Princeton University Press,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.

بدون عنوان

0

متن يادداشت

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

منبع سفارش / آدرس اشتراک

JSTOR

شماره انبار

22573/ctv396kjh

موضوع مستند نشده

Information technology-- Economic aspects.

موضوع مستند نشده

Internet-- Economic aspects.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industries-- Media & Communications.

موضوع مستند نشده

Information technology-- Economic aspects.

موضوع مستند نشده

Internet-- Economic aspects.

موضوع مستند نشده

TECHNOLOGY & ENGINEERING-- Telecommunications.

موضوع مستند نشده

BUS-- 070060

موضوع مستند نشده

COM-- 060000

موضوع مستند نشده

COM-- 087000

موضوع مستند نشده

POL-- 007000

موضوع مستند نشده

POL-- 039000

موضوع مستند نشده

POL-- 065000

موضوع مستند نشده

TEC-- 041000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hindman, Matthew Scott,1976-

تاريخ عمليات

20200822122840.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y