عنوان

Global business value innovations :

شابک

331977929X

شابک

9783319779294

شابک اشتباه

3319779281

شابک اشتباه

9783319779287

عنوان اصلي

Global business value innovations :

نام عام مواد

[Book]

ساير اطلاعات عنواني

building innovation capabilities for business strategies /

نام نخستين پديدآور

Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, editors.

محل نشرو پخش و غیره

Cham :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

1 online resource (xxi, 145 pages)

عنوان فروست

International Marketing and Management Research

متن يادداشت

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry -- Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World -- The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.

بدون عنوان

0

متن يادداشت

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783319779294

شماره استاندارد بين المللي کتاب و موسيقي

9783319779287

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Export marketing.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

International business enterprises-- Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Business.

موضوع مستند نشده

Colonies-- Administration.

موضوع مستند نشده

Industrial management.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Leadership.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Arora, Anshu Saxena

مستند نام اشخاص تاييد نشده

Bacouel-Jentjens, Sabine

مستند نام اشخاص تاييد نشده

Edmonds, Jennifer J.,1974-

تاريخ عمليات

20200823112725.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y