enchantment, spells, and occult practices in contemporary economies /
نام نخستين پديدآور
Brian Moeran, Timothy de Waal Malefyt, editors.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Cham :
نام ناشر، پخش کننده و غيره
Palgrave Macmillan,
تاریخ نشرو بخش و غیره
2018.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource
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متن يادداشت
Intro; Foreword; Acknowledgements; Contents; Notes on Contributors; List of Figures; 1: Magical Capitalism: AnIntroduction; Magical Networks; Scenario 1: Cultural Production; Modern Capitalism andUncertainty; Scenario 2: Brexit andGrexit; Performing Magic; Scenario 3: TheWorld Economic Forum, Davos; Magical Words; Scenario 4: Global Positioning System andaSmartphone; Technology/Enchantment; Scenario 5: Good Luck Charms andRituals; Mimesis; Scenario 6: Magical Beings; Transformation; Last Word; References; 2: Magical Contracts, Numinous Capitalism; Academic Sources; Court Cases
متن يادداشت
3: Exorcising Leverage: Sleight ofHand andtheInvisible Hand inIslamic FinanceA Global Islamic City; Legal Tricks; Islamic Finance inForm or Substance; Reforming Contractual Form; An Islamic City ofGold?; Conclusion; References; 4: Trickster's Triumph: Donald Trump andtheNew Spirit ofCapitalism; Enterprise Culture; The Business Guru andtheSpirit ofCapitalism; The Business Guru asRevolutionary Defender ofStatus Quo; The Guru asAgent Provocateur; Make America Great Again: Trump's Populism; Today theAmerican Working Class Is Going toStrike Back, Finally5
متن يادداشت
7: The Magic ofParadox: How Advertising Ideas Transform Art into Business andtheOrdinary into theExtraordinaryManaging Paradox inAdvertising Agencies: Separating Sacred fromMundane; The Quirky Nature ofAdvertising Magicians; The Formula: Turning Trivial into Exceptional; Rites ofIdea Consecration; The Awards Ceremony; What's inaCreative's Name?; Rituals ofPitches; Conclusion; References; 8: The Business ofInspiration: AMagical Technology ofPrefiguration; A Purposeful Naïveté: Taking InspirationSeriously; A Condition ofBeing: Staying Open totheWorld
متن يادداشت
A Mode ofEngagement: "Talking with" ThingsA State ofPossession: Becoming In-Spired; A Magical Technology ofPrefiguration: Foretelling theFuture; References; 9: The Magic Trick ofCreative Capital: Competition, Confidence, andCollective Enchantment Among "Starchitects"; The Snøhettas andTheir Origin Myth; Carver Magicians andCreativity asCommodity; The Spell ofMaterialization; 31 October 2008, Oslo Office; In theModel Shop; 26 January 2009, Oslo Office; 3D Enchantment andtheConfidence Theory ofMagic; The Magic Trick; References
متن يادداشت
Trump theTycoon TricksterTrump's Charisma; Bubbles; The Full Magic Circle; Look Closer atthe Audience, Not thePerformer; References; 5: Fetish, Magic, Marketing; The Consumer asOrganizational Fetish; Modern Magicians: Creative Directors inLuxury; Ethnological Reflections; Performativity; Materiality; Conclusion; References; 6: Magical Names: Glamour, Enchantment, andIllusion inWomen's Fashion Magazines; Enchanting Visions; The Grammar ofGlamour; The Language ofIllusion; Magical Transformations; Conclusion; References
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This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies - shamanism, sorcery, enchantment, the occult - is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.