عنوان
پدید آورنده
موضوع
رده
HF5415.1255
HF5415
.
1255
کتابخانه
محل استقرار
شابک
شابک
3319696971
شابک
9783319696973
شابک اشتباه
3319696963
شابک اشتباه
9783319696966
عنوان و نام پديدآور
عنوان اصلي
Personal brand creation in digital age :
نام عام مواد
[Book]
ساير اطلاعات عنواني
theory, research and practice /
نام نخستين پديدآور
Mateusz Grzesiak.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Cham, Switzerland :
نام ناشر، پخش کننده و غيره
Palgrave Macmillan,
تاریخ نشرو بخش و غیره
[2018]
تاریخ نشرو بخش و غیره
©2018
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xvi, 185 pages) :
ساير جزييات
illustrations
فروست
عنوان فروست
Palgrave pivot
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Intro; Contents; List of Figures; List of Tables; Chapter 1: Introduction; References; Chapter 2: Personal Branding: Its Essence, Goals and Classification; History of Personal Branding; Personal Branding in Contemporary Marketing; The Goals of Personal Branding; Ways of Shaping a Personal Brand; Storytelling; Brand Visualization; Brands as a Suggestive and Coherent Marketing Medium; Levels of Awareness of the Existence of a Personal Brand; Challenges for Personal Branding in the Era of Globalization; Hofstedeś Cultural Model; Gestelandś Model
متن يادداشت
Apparent Trends and Predictions for the FutureBrand Creation in Social Media; Facebook; Twitter; Instagram; Pinterest; Snapchat; LinkedIn; Possibilities for Building a Personal Brand in Social Media; YouTube as an Environment that Creates the Possibility for Shaping a Personal Brand; References; Chapter 4: Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature ... ; The Reach of YouTube in the United States and in Poland: Current Situation; The Social Medium YouTube: General Statistics; Mobile Devices; Advertising
متن يادداشت
Out-of-Home AdvertisingThe Internet as the Dominant Communication Channel; E-branding and Its Characteristics; Selected Communication Channels and Tools Used in E-branding; Social Media; Content Marketing; Web Pages; Buzz Marketing; Branding and E-branding in the Context of Choices by Different Generations; The Silent Generation; Postwar Boom Generation; Generation X; Generation Y; Generation Z; Traditional Branding, E-branding and Brand Awareness; Selected Examples of the Efficacy of E-branding; McDonaldś; Pepsi; The HBO Series True Blood; Nike
متن يادداشت
Reach of YouTube in the United StatesReach of YouTube in Poland; Leaders in the Trend Toward Shaping a Personal Brand Using YouTube; The Most Popular YouTube Channels in the World; Most Popular YouTube Channels in Poland; Culturally Specific Elements in Shaping a Personal Brand on the American and the Polish Markets: Comparison; Use of High-Tech in Shaping a Personal Brand on the American and Polish Markets; High-Tech: An Attempt at Definition; Equipment; Miniaturization of Video Cameras; Universality of Video Cameras; Selfie Sticks; Popularity of Drones; Sports Micro Cameras; Smart TV
متن يادداشت
Strategies for Shaping a Personal Brand Within the Context of GlobalizationReferences; Chapter 3: Personal Branding and the Challenges of the Information Revolution; Traditional Ways of Shaping a Personal Brand; The Marketing Potential of the Internet; The Development of Digital Marketing; Expenditures for Online Advertising; The Development of E-commerce; Growth in the Number of Internet Users; Smartphonization; Advantages of Social Media; E-branding and Traditional Branding; Traditional Branding; Characteristics of Traditional Branding; Channels of Communication; Personal Recommendations
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media."--
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Springer Nature
شماره انبار
com.springer.onix.9783319696973
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Personal brand creation in digital age.
شماره استاندارد بين المللي کتاب و موسيقي
3319696963
شماره استاندارد بين المللي کتاب و موسيقي
9783319696966
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Social media-- Economic aspects.
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
BUSINESS & ECONOMICS-- Industrial Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management Science.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Organizational Behavior.
موضوع مستند نشده
Social media-- Economic aspects.
مقوله موضوعی
موضوع مستند نشده
BUS-- 041000
موضوع مستند نشده
BUS-- 042000
موضوع مستند نشده
BUS-- 082000
موضوع مستند نشده
BUS-- 085000
رده بندی ديویی
شماره
658
.
827
ويراست
23
رده بندی کنگره
شماره رده
HF5415
.
1255
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Grzesiak, Mateusz
مبدا اصلی
تاريخ عمليات
20200823102759.0
قواعد فهرست نويسي ( بخش توصيفي )
pn
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب اطلاعات رکورد کتابشناسی
نوع ماده
[Book]
اطلاعات دسترسی رکورد
تكميل شده
Y
