عنوان

R for marketing research and analytics /

شابک

3030143155

شابک

3030143163

شابک

3030143171

شابک

9783030143152

شابک

9783030143169

شابک

9783030143176

شابک اشتباه

9783030143152

عنوان اصلي

R for marketing research and analytics /

نام عام مواد

[Book]

نام نخستين پديدآور

Chris Chapman and Elea McDonnell Feit.

وضعيت ويراست

Second edition.

محل نشرو پخش و غیره

Cham :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

2019.

نام خاص و کميت اثر

1 online resource

عنوان فروست

Use R!,

شاپا ي ISSN فروست

2197-5736

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Intro; Preface; What's New in the Second Edition; Acknowledgements; Contents; Part I Basics of R; 1 Welcome to R; 1.1 What is R?; 1.2 Why R?; 1.3 Why Not R?; 1.4 When R?; 1.4.1 R Versus Python, Julia, and Others; 1.5 Which R? Base or Tidy?; 1.6 Using This Book; 1.6.1 About the Text; 1.6.2 About the Data; 1.6.3 Online Material; 1.6.4 When Things Go Wrong; 1.7 Key Points; 2 An Overview of the R Language; 2.1 Getting Started; 2.1.1 Initial Steps; 2.1.2 Starting R; 2.2 A Quick Tour of R's Capabilities; 2.3 Basics of Working with R Commands; 2.4 Basic Objects; 2.4.1 Vectors

متن يادداشت

2.4.2 Help! A Brief Detour2.4.3 More on Vectors and Indexing; 2.4.4 aaRgh! A Digression for New Programmers; 2.4.5 Missing and Interesting Values; 2.4.6 Using R for Mathematical Computation; 2.4.7 Lists; 2.5 Data Frames; 2.6 Loading and Saving Data; 2.6.1 Image Files; 2.6.2 CSV Files; 2.7 Writing Your Own Functions*; 2.7.1 Language Structures*; 2.7.2 Anonymous Functions*; 2.8 Clean Up!; 2.9 Key Points; 2.10 Learning More*; 2.11 Exercises; 2.11.1 Preliminary Note on Exercises; 2.11.2 Exercises; Part II Fundamentals of Data Analysis; 3 Describing Data; 3.1 Simulating Data

متن يادداشت

3.1.1 Store Data: Setting the Structure3.1.2 Store Data: Simulating Data Points; 3.2 Functions to Summarize a Variable; 3.2.1 Discrete Variables; 3.2.2 Continuous Variables; 3.3 Summarizing Data Frames; 3.3.1 summary(); 3.3.2 describe(); 3.3.3 Recommended Approach to Inspecting Data; 3.3.4 apply()*; 3.4 Single Variable Visualization; 3.4.1 Histograms; 3.4.2 Boxplots; 3.4.3 QQ Plot to Check Normality*; 3.4.4 Cumulative Distribution*; 3.4.5 Language Brief: by() and aggregate(); 3.4.6 Maps; 3.5 Key Points; 3.6 Data Sources; 3.7 Learning More*; 3.8 Exercises; 3.8.1 E-Commerce Data for Exercises

متن يادداشت

3.8.2 Exercises4 Relationships Between Continuous Variables; 4.1 Retailer Data; 4.1.1 Simulating the Data; 4.1.2 Simulating Online and In-store Sales Data; 4.1.3 Simulating Satisfaction Survey Responses; 4.1.4 Simulating Non-response Data; 4.2 Exploring Associations Between Variables with Scatterplots; 4.2.1 Creating a Basic Scatterplot with plot(); 4.2.2 Color-Coding Points on a Scatterplot; 4.2.3 Adding a Legend to a Plot; 4.2.4 Plotting on a Log Scale; 4.3 Combining Plots in a Single Graphics Object; 4.4 Scatterplot Matrices; 4.4.1 pairs(); 4.4.2 scatterplotMatrix()

متن يادداشت

4.5 Correlation Coefficients4.5.1 Correlation Tests; 4.5.2 Correlation Matrices; 4.5.3 Transforming Variables Before Computing Correlations; 4.5.4 Typical Marketing Data Transformations; 4.5.5 Box-Cox Transformations*; 4.6 Exploring Associations in Survey Responses; 4.6.1 jitter(); 4.6.2 polychoric()*; 4.7 Key Points; 4.8 Data Sources; 4.9 Learning More*; 4.10 Exercises; 5 Comparing Groups: Tables and Visualizations; 5.1 Simulating Consumer Segment Data; 5.1.1 Segment Data Definition; 5.1.2 Language Brief: for() Loops; 5.1.3 Language Brief: if() Blocks; 5.1.4 Final Segment Data Generation

بدون عنوان

0

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

متن يادداشت

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications. The 2nd edition increases the book's utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.

منبع سفارش / آدرس اشتراک

Springer Nature

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

com.springer.onix.9783030143169

شماره انبار

EFC13389-D3D0-49AE-B68D-EC2D9CF20FEC

شماره استاندارد بين المللي کتاب و موسيقي

9783030143152

شماره استاندارد بين المللي کتاب و موسيقي

9783030143176

موضوع مستند نشده

Marketing research-- Statistical methods.

موضوع مستند نشده

R (Computer program language)

موضوع مستند نشده

COMPUTERS-- Programming Languages-- General.

موضوع مستند نشده

Marketing research-- Statistical methods.

موضوع مستند نشده

R (Computer program language)

موضوع مستند نشده

COM-- 051010

موضوع مستند نشده

UFM

موضوع مستند نشده

UFM

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Chapman, Chris

مستند نام اشخاص تاييد نشده

Feit, Elea McDonnell

تاريخ عمليات

20200823083626.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y