عنوان

The psychology of financial consumer behavior /

شابک

3030105709

شابک

3030105717

شابک

9783030105709

شابک

9783030105716

شابک اشتباه

3030105695

شابک اشتباه

9783030105693

عنوان اصلي

The psychology of financial consumer behavior /

نام عام مواد

[Book]

نام نخستين پديدآور

Dominika Maison.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource

عنوان فروست

International series on consumer science

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The psychological perspective in financial behaviour -- Richness: how much money do we have and how do we think about it? -- Spending money: pleasure or pain? Why some people spend money easily while others have a problem with it? -- Saving and investing -- Loan: needed or wanted? -- Banking, unbanking, and new banking.

بدون عنوان

0

متن يادداشت

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783030105709

شماره استاندارد بين المللي کتاب و موسيقي

9783030105693

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Psychology.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Psychology.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

موضوع مستند نشده

KCK

موضوع مستند نشده

KFF

موضوع مستند نشده

KFF

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Maison, Dominika

تاريخ عمليات

20200823082408.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y