عنوان

New patterns of power and profit :

شابک

3030004430

شابک

9783030004439

شابک اشتباه

3030004422

شابک اشتباه

9783030004422

عنوان اصلي

New patterns of power and profit :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a strategist's guide to competitive advantage in the age of digital transformation /

نام نخستين پديدآور

Eric K. Clemons.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

1. Introduction -- 2. Information Changes Everything: It's Not What You Know, It's What You Know Before Everyone Else -- 3. The Power of Framing: If You Can't Answer the Question, Turn it into a Question You Can Answer -- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight -- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer -- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning -- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways -- 8. The Continuing Power of Third Party Payer Businesses -- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google -- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur -- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks -- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?

بدون عنوان

0

متن يادداشت

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.

عنوان

New patterns of power and profit.

شماره استاندارد بين المللي کتاب و موسيقي

9783030004422

موضوع مستند نشده

Business-- Computer network resources.

موضوع مستند نشده

Business enterprises-- Computer networks.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Electronic data interchange.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Business-- Computer network resources.

موضوع مستند نشده

Business enterprises-- Computer networks.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Electronic data interchange.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Clemons, Eric K.

تاريخ عمليات

20200823071801.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y