linking relationship marketing with organizational behavior /
نام نخستين پديدآور
Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Cham, Switzerland :
نام ناشر، پخش کننده و غيره
Palgrave Macmillan,
تاریخ نشرو بخش و غیره
[2019]
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xi, 105 pages) :
ساير جزييات
illustrations
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Intro; Preface and Acknowledgements; Further Praise for Inter-Organizational Culture; Contents; List of Figures; Chapter 1 Introduction: Relationship Marketing and Organizational Culture-An Inter-organizational Perspective; Abstract; 1.1 Relationship Marketing and Organizational Culture: Key Aspects and Findings; 1.2 The Inter-organizational Perspective of Organizational Culture; References; Chapter 2 Inter-organizational Culture and the Cultural Perspectives; Abstract; 2.1 Perspectives of Integration and Differentiation of Suppliers and Customers
متن يادداشت
2.2 Perspective of Fragmentation Inside Supplier and Customer2.3 Perspective of Fragmentation Originating Inter-organizational Culture; References; Chapter 3 Development of Inter-organizational Culture: The Elements; Abstract; 3.1 Initial Elements; 3.2 Intermediate Elements; 3.3 Resultant Elements; 3.4 Weakening Elements; 3.5 Context Related to Inter-organizational Culture; References; Chapter 4 Promoting an Inter-organizational Culture; Abstract; 4.1 Role of Structure, Resources and Processes; 4.2 Role of Leadership and Boundary Spanners; 4.3 The Importance of Learning and Trust
متن يادداشت
4.4 The Dark Side of Inter-organizational CultureReferences; Chapter 5 Conclusion; Abstract; References; Index
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Springer Nature
شماره انبار
com.springer.onix.9783030003920
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Inter-organizational culture.
شماره استاندارد بين المللي کتاب و موسيقي
9783030003913
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Corporate culture.
موضوع مستند نشده
Organizational behavior.
موضوع مستند نشده
Relationship marketing.
موضوع مستند نشده
Corporate culture.
موضوع مستند نشده
Organizational behavior.
موضوع مستند نشده
Relationship marketing.
رده بندی ديویی
شماره
658
.
812
ويراست
23
رده بندی کنگره
شماره رده
HF5415
.
55
نشانه اثر
.
L37
2019eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )