عنوان

Exploring the dynamics of consumerism in developing nations /

شابک

1522579079

شابک

9781522579076

شابک اشتباه

1522579060

شابک اشتباه

9781522579069

عنوان اصلي

Exploring the dynamics of consumerism in developing nations /

نام عام مواد

[Book]

نام نخستين پديدآور

Ayantunji Gbadamosi, editor.

محل نشرو پخش و غیره

Hershey PA :

نام ناشر، پخش کننده و غيره

Business Science Reference,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource.

متن يادداشت

Includes bibliographical references.

متن يادداشت

Exploring the dynamics of consumerism in developing nations / Ayantunji Gbadamosi -- Celebrity credibility influence on cosmetic product purchase intention: the moderating role of ethnocentrism / Fatima Chekima, Brahim Chekima -- The new consumers of India-children as learners and teachers: Na / Adya Sharma -- Place brand -- a case of two cities / Sanya Ojo -- The impact of human values and knowledge on green products purchase intention / Brahim Chekima -- Consuming midnight: Indonesian youth stay up late lifestyle in branded places / Bambang Sukma Wijaya -- Balancing regulatory interests: protecting consumers in Nigeria's telecommunications industry / Omoyosola Olaleye -- Consumerism and entrepreneurial opportunity: the case of MMM in emerging markets / Dayo Abinusawa -- Country-of-origin effect and consumer ethnocentrism: the brand perception of Romanian consumers of a Danish beer brand / Andreea I. Bujac -- Exploring antecedents of environmental behaviour in South Africa / Neha Purushottam, Tidings P. Ndhlovu, Pantaleo D. Rwelamila Rwelamila -- ICT in consumerism: recent trends in developing nations / Savdeep Vasudeva.

بدون عنوان

0

متن يادداشت

"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations"--Provided by publisher.

عنوان

Exploring the dynamics of consumerism in developing nations.

شماره استاندارد بين المللي کتاب و موسيقي

9781522579069

موضوع مستند نشده

Consumer behavior-- Developing countries, Case studies.

موضوع مستند نشده

Consumption (Economics)-- Developing countries, Case studies.

موضوع مستند نشده

BUSINESS & ECONOMICS / Economics / Macroeconomics

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumption (Economics)

موضوع مستند نشده

POLITICAL SCIENCE / Economic Conditions

موضوع مستند نشده

Developing countries.

بدون عنوان

7

موضوع مستند نشده

BUS-- 039000

موضوع مستند نشده

POL-- 023000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Gbadamosi, Ayantunji

تاريخ عمليات

20200823041916.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y